Finding the balance between style and utility is the eternal summer challenge. Gigi understands the necessity for a functional sun hat that still feels polished—one that works just as well in city heat as it does in the open air. This season, editors have embraced the return of sculptural straw statement shapes, drawn to their ability to bring intention to even the simplest summer dressing, as Harper’s Bazaar notes, “Beyond adding that polished, finishing touch to a look, many of today’s summer-ready styles feature adjustable brims for tailored shade and an additional layer of protection against harmful UV rays.”
As the weather turns warmer and days stretch later into the evening, the season calls for a summer accessory update. It’s not just about the look, it is about the construction. Brims have become wider this season, offering both the necessary sun protection and a touch of effortless drama. Each brim is designed to cast a clean, consistent shadow across the face, achieved by utilizing a combination of woven straw braids that increase density and naturally support higher levels of UPF.
While SPF measures sunscreen effectiveness, UPF (Ultraviolet Protection Factor) indicates how much UV radiation penetrates fabric—with a UPF 50+ rating indicating the weave blocks 98% of the sun's harmful rays, providing maximum UV protection. For Gigi, it is imperative these sculptural silhouettes are built to hold their shape in the strongest summer light, ensuring lightweight, full-spectrum sun coverage, and ready to wear the moment plans begin.
Straw Edit Featuring Protection up to UPF 50
Gigi Burris Millinery is a New York based luxury hat and accessories brand dedicated to preserving the romantic craft of millinery through responsible, local, and handmade production. Each piece is handcrafted in New York City using centuries-old techniques to ensure timeless design and thoughtful craftsmanship.
A CFDA member and Forbes 30 Under 30 honoree, Gigi Burris has collaborated with prominent designers such as Oscar de la Renta, Brandon Maxwell, and Monse. The brand has also secured a global following among notable figures including Sarah Jessica Parker, Lady Gaga, and Mahershala Ali.
Currently, Gigi Burris Millinery is distributed through exclusive retail partners, including Net-A-Porter, Nordstrom, FWRD, and The Webster.